There is a subtle difference between following fashion and possessing style. Fashion is what happens outside, style is what happens within us when we choose how to present ourselves to the world.
This is why Blue Style Edit was born, the official blog of XE BLU: not a simple trend diary, but a true "style laboratory" designed for you.
In this virtual space, we break down the boundaries between our five physical stores and our digital boutique, bringing the essence of our research wherever you are. Whether you are reading us from your home or visiting us in-store, happy reading and enjoy the journey into the blue.
The art of versatility. We transform a single garment into different outfits.
In-depth looks at fabrics, new arrivals, trends, and the quality of Made in Italy.
A family story. A "behind the scenes" look from 1989 to today.
Made in Italy Ready-to-Wear: the ethical choice of XE BLU. Discover the difference between fast fashion and sartorial quality through our short supply chain and...
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From maritime uniform to icon of empowerment: the striped shirt is the true 'chameleon' of the wardrobe. In this new volume of '4 Ways to...
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From the heart of Centergross to the conquest of international markets: discover the story of Susy Mix. A journey through avant-garde knitwear and a short...
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From Chanel’s flair to Saint Laurent’s tuxedo, the suit is a symbol of freedom. In this issue, we reinvent a vibrant yellow pantsuit through four...
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Made in Italy Ready-to-Wear is not just about speed; it's about mission and craftsmanship. Discover how XE BLU rewrites the rules of Italian ready-to-wear through...
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"Xe blu": three syllables that encapsulate an identity. Literally meaning "it is blue" in the Venetian dialect, this name is much more than a chromatic...
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