Privacy policy

Last updated: March 18, 2026

XE BLU Abbigliamento Donna operates the website https://xebluabbigliamento.com/ and is committed to protecting your privacy in accordance with EU Regulation 2016/679 (GDPR) and applicable data protection laws.

1. Data Controller

The data controller is: XE BLU Abbigliamento Donna
Via Giacomo Matteotti 14, 35044 Montagnana (PD), ITALY
Email: info@xebluabbigliamento.com

2. Types of Personal Data Collected

We collect and process the following categories of data based on your interaction with the website:

  • Identification and contact data: First name, last name, email address, and phone number provided voluntarily through our contact forms or newsletter subscription.
  • Shipping and billing data: Delivery address, billing details, and information necessary for order fulfillment.
  • Payment data: Financial information is securely handled by our payment service providers; we do not store your full card details.
  • Browsing and technical data: IP address, device type, browser used, and usage data regarding how you interact with the Services (pages viewed, products added to cart, etc.).

3. Purposes of Processing and Service Providers

Your data is processed for the following purposes through the use of specific technological partners:

  • Order Fulfillment and Hosting: We use the Shopify platform to manage the store infrastructure, shopping cart, and order processing.
  • Infrastructure and Storage: We use Amazon Web Services (AWS), specifically Amazon S3, for secure data storage and website backend content.
  • Marketing and Profiling (Pixels): We use tracking tools such as Meta Pixel (Facebook/Instagram), Google Ads Conversion Tracking, and TikTok Pixel to measure the effectiveness of our advertising campaigns and show you personalized ads.
  • Statistical Analysis: We use Google Analytics 4 (GA4). The service is configured to comply with Google Consent Mode v2, ensuring that tracking occurs according to your consent preferences.
  • Communication and Newsletters: Newsletter form data is used to send promotional communications; contact form data is used exclusively to respond to your requests.
  • Customer Support: We use WhatsApp to provide direct support and rapid responses.

4. Legal Bases for Processing

We process your data based on:

  • Performance of a contract: To manage and ship your purchases.
  • Explicit consent: For sending newsletters and for activating marketing and profiling cookies.
  • Legitimate interest: For website security and fraud prevention.

5. User Rights and Google Consent Mode

In accordance with the GDPR and the requirements of Google Consent Mode v2, you have the right to manage your preferences at any time via our cookie banner. Your rights include:

  • Access, rectification, or erasure of your personal data.
  • Withdrawal of consent for marketing or tracking purposes.
  • Objection to processing or request for data portability.

6. International Data Transfers

Some providers (such as Shopify, Google, or Amazon) may transfer and process your data on servers located outside the European Economic Area. Such transfers are governed by Standard Contractual Clauses approved by the European Commission to ensure security.

7. Contacts

To exercise your rights or for any questions regarding this policy, you can contact us at the email address: info@xebluabbigliamento.com.