There are stories that begin in small spaces but carry immense dreams. The story of Susy Mix is not just the chronicle of an entrepreneurial success, but a journey that tells how a passion for detail can transform an idea born in Cesena into a Made in Italy empire that today dresses women all over the world.
The Roots: A Dream Called "Family"
It all began about thirty years ago. Michela Beccaletto, Gianluca Santolini, and Pierpaolo Comandini took their first steps with a small wholesale business in Cesena. There has been a clear vision since 1993, when Sale & Pepe was born: the idea that knitwear is not just a functional garment, but the beating heart of accessible elegance.
1995 was the turning point: the Susy Mix brand was officially born, along with the strategic choice to establish its roots in the beating heart of Italian fast fashion, the Centergross in Bologna. From that moment on, growth has been unstoppable.
After constantly expanding its range and consolidating its identity, in 2010 the brand took the final step by becoming the group's main flagship. This evolution led to an extraordinary expansion of spaces: from the initial 500 sqm at the beginning, the showroom grew to the current 1500 sqm.
Today, the Bologna headquarters is a true temple of creativity, a dynamic laboratory where new trends are born every week, ready to conquer the contemporary wardrobe.
"Every Woman is a Mix": The Glam Philosophy
What makes Susy Mix so special for XE BLU? It is the ability to interpret the modern woman. The brand's mission is encapsulated in its name: Mix. It’s not just clothing; it’s a total look that includes accessories and jewelry, designed for a woman who is, indeed, a "mix" of vision, strength, and determination.
With approximately 2.5 million garments sold per year and a turnover exceeding 40 million euros, Susy Mix proves that "Fast Fashion" can be noble when it rests on the solid foundations of Italian quality. It is the realization of what we love to call accessible fashion.
The Short Supply Chain: Territorial Ethics
The strength of Susy Mix lies in its #SusyMixFamily. Despite international expansion — which today reaches markets such as Germany, Austria, Greece, and even Hong Kong — the heart of production has never left Italy. The brand has chosen the path of the short supply chain, drawing on the excellence of historic Italian districts:
- Avant-garde knitwear: creations born in the Carpi district, a world-class excellence for yarns.
- Sartorial craftsmanship: widespread production involving the expertise of Veneto, Campania, and Puglia.
This proximity allows Susy Mix to renew its collections weekly, responding to global trends with the speed of ready-to-wear fashion but with the meticulous quality control of artisanal tradition.
Why we chose Susy Mix for you
When you purchase a Susy Mix garment at XE BLU boutiques, you are supporting an Italian story made of real people. Behind every seam is the experience of Luca, Michela, and Paolo, and a team that believes in a fresh, innovative fashion that is close to women.
The numbers of an Italian excellence:
- Founded in: 1995
- Showroom: 1500 sqm at Centergross, Bologna
- Production: 2.5 million garments per year
- Presence: Over 2500 clients between Italy and abroad
Are you ready to discover your next "Mix"? Elegance should not be a privilege for the few, but a daily way to shine. We look forward to seeing you in our XE BLU boutiques and online to experience the new collection.
